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Link Building: A better approach for web ranking

Link Building: A better approach for web ranking

Link Building means increasing the quality of web page via inbound Links ( Backlinks) and outbound links. It is a part of SEO. It also affects your web PageRank and trust of content in that page. Better website inbound link acts better way to rank your page in search engines.Link Building

Backlinks or Inbound Links

Backlinks are your web page link which might be posted on another website. You can create backlinks by being a guest author on another website blog or by simply paste your web page URL in Facebook, twitter or Google social platform.

Outbound Links

Outbound links are very effective links for your web page content validity. While writing your blog or any information to website, must give references to other website. This way you can count the trust of visitors. Search engine never put your page in spam post and ranking goes better. You can apply anchor tags for your main keyword for outbound linking. This is affective way to make outbound link in your web page.

PageRank is very important to appear in first position in search result. Making Link building is not enough for website promotion. To Know how to promote your website, follow the link: Promoting Business Online.

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Online Marketing: A Basic Concept – What is it?

Online Marketing: A Basic Concept – What is it?

online marketingWhat is Online Marketing? The term Online Marketing means promoting web pages, web content or whole website over the internet. So where is marketing in this? If you are an internet surfer and eager to dig dipper for any type of information. If you can’t success to extract information, then what’s the purpose of internet?

Delivery of collective information to the end user over internet is the key concept of the online marketing. There are millions of websites or web portal. Every website has their own purpose to share the information to end users. End user searches the information via Google search, yahoo search or Bing search. They are the major search engine companies. These search engines provides information by analyzing content of website and list in their indexes. When any end user searches any information by entering text to that search engines, then company’s search engine shows the content with website URL in their search result according to ranking of related websites. It is very competitive to reach on the first page of the search result.

How can you do the Internet marketing?

  1. Search engine optimization (SEO).

Some technical knowledge of HTML and SEO requires.

  1. Social Media Optimization (SMO).

Delivering content of website on Facebook, twitter, Google+ and others social media websites

  1. Email marketing.

Sending Bulk Mail to Millions of people for promotion of any product

  1. Link building.

Posting links of your website to other websites

  1. Pay Per Click (PPC).

Costly but effective way to reach millions of people. Google adsense, Bid advertiser, Yahoo ads are major service provider companies.

These are the category of online marketing. By applying these concepts you can reach to first page of search engine result page. And off course all these practices comes in the online marketing.

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What is Mobile Phone marketing and what are their uses?

What is Mobile Phone marketing and what are their uses?

Mobile Phone marketing means reaching to millions of people through Mobile Phone devices for business purpose. If you own a mobile then business house must want to reach to you through those devices. Sending SMS to people for any product information is a concept of mobile marketing. Getting Picture video or images of ads during playing games on android mobiles or IOS mobile is a concept of mobile marketing.

Mobile Phone marketing

So, how many ways you can do mobile phone marketing? There are popularly 3 types of Mobile Phone marketing.

SMS Marketing: Sending bulk SMS is a good approach to reach millions of people. Serving information through SMS is a concept of SMS Marketing. It’s a pure commercial business. So you cannot do it with your own mobile phones. There are many rules and regulation imposed by government to do this part of business. In market there are many companies which are offering this type of services

Marketing via Mobile Phones Apps: Now android phone available to many people and they are using it widely. Google play Store has thousands of apps for free. If peoples are using those apps for free then there must be some ways that maker of those apps earn to run and maintain those apps. Yes Google AdSense and Facebook Mobiles Apps ads are the big brand name which facilitates those types of services. You can use those services for marketing purpose.

Marketing via Mobile Search and Social Media Subscriptions: Search engine likes Google search, Bing search and Yahoo Search offers this type of services. When user search any information on internet enabled mobile devices, based on behavior of searched data, geographical location, Gender and user previous search experience those companies shows some 3 to 5 ads on the top of the result screen of search.

Marketing through Social media subscription is new in trend. Twitter plays a major role in this type of services. If any user follows any account, updated content of those accounts directly goes to subscriber account via SMS medium. I know it because I am getting daily 5 to 6 ads messages from twitter.

To read More about Please follow the Link Mobile Phone Marketing over E-Mail Marketing

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How to reduce size of your website pages

How to reduce size of your website pages

Step1. How to reduce size of your website pages is the big question for flexibility of website. Use Third party APIs like Google fonts Picasa album. This is the main key to reduce the web page size.How to reduce size of your website pages

Step2. Use Amazon S3 for images storage. It is coming free upto 5 GB. If your website is not using too much images, then amazon s3 is the best option for accessing images from their storage space. Just develop API’s to upload your images in their server.  Due to trusted remote server location, Amazon S3 lightens up your website too much. They offer great speed of upload and transferring time.How to reduce size of your website pages

Step3. Use HTML5 and CSS3 instead of JavaScript or jQuery. Sometimes Google Chrome or Mozilla Firefox browse creates problem for loading JavaScript library. Heavy use of JavaScript requires good speed of internet and good rendering of browser. CSS3 comes with great feature, like CSS3 Animation and transition, CSS3 Gradients, easing property of CSS3 and much more.How to reduce size of your website pages

Step4. Avoid using images for border and shading property. Use CSS3 properties

Step5. Use responsive design instead of traditional design with fluid or without fluid.How to reduce size of your website pages

Now we are going to describe in brief. Google fonts API’s library is free to use. In Google fonts page every font collections have loading time and every fonts are beautiful to use. According to your needs you can use these fonts. Google fonts can be used for poster work if you are familiar with CSS concept.

Amazon S3 is providing some free services with some limitation. If you are using website with using multiple images, then you can use Amazon S3 storage services. Perhaps you need to develop some your own API’s to upload images directly from your website to their storage system and access those images to your website location.

With CSS3 you can give gradient to any text or background area. You can drop shadow to any box structure or images. You can animate any images by using CSS3, which was previously done by jQuery.

Responsive designs transform your website look according to display screen of devices. Either you are using computer display to see the website or you are using smart phone display to see the website, its transform its appearance according to size of viewport (visible are of display). In computer your website needs to upload with same volume which you have made. But in phone devices, volume shrinks because some images replaced with lighter one and some are gone hidden. For betterment of uploading speed of website, you must use responsive design.

~How to reduce size of your website pages~

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How Internet Marketing differs from Digital Marketing

How Internet Marketing differs from Digital Marketing

How Internet Marketing differs from Digital Marketing

Internet marketing is a sub domain of Digital Marketing. As we Know that internet is a digital medium of processing the information around the world. Computers, laptop, android mobile all empowers internet technology and broadcast information according to user flavor. So, how the internet marketing differs from the digital marketing?

Digital marketing means publishing information or broadcasting information over T. V. channels, through movies theaters, digital flash boards, roadside big screen digital banners, over internet via advertising on websites. There are many medium for digital marketing by which any company spreads information of their product. It is most powerful and highly costly medium for marketing.

How Internet Marketing differs from Digital Marketing

Internet marketing is the sub domain of Digital marketing in which we only commands our marketing strategies via websites and applications. Any company needs to advertise their product information over internet, Google AdSense, Revenue Hits, Adversal, Infolinks, clixsense are best alternative for publishing their ads over internet. They charge any product publishing (ads campaign) coast according to per click count or ads impression count or both.

Search engine marketing is a major alternative for internet marketing. Google and Yahoo publish company ads according to web surfer searched keywords and their behavior of search. When web surfer uses Google search engine or Bing search engine, then they display ads with the search results. They also facilitate the website or blog owner to become their publisher and then they display theirs ads over those partner websites. In this way website owner gets some handsome money for publishing ads by Google or yahoo

Digital marketing done by big corporate houses and for small company internet marketing is the better options for advertisement.

 

~ How Internet Marketing differs from Digital Marketing ~

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Front End Development with Bootstrap Framework

Front End Development with Bootstrap Framework

Front End Development with Bootstrap Framework

Today  Front End Development with Bootstrap Framework plays very effective role for responsive website designing and development. Bootstrap is a free framework created and developed by twitter Inc. team for creating websites and web applications. It contains HTML and CSS-based design templates for typography, forms, buttons, navigation and other interface components. The most noticeable part of a front-end framework is its grid system. With a grid system, designers are able to prototype various layouts and then make any necessary adjustments as they see fit.

For responsive web designing Bootstrap is very good tools and you can use image library and javascript function to give effective touch.

There are few resons why to use Bootstrap in your website

Save time, A fluid grid layout, Responsive design, Custom form elements,  Typography, JavaScript interaction, Cross-browser compatibility

To do in Bootstrap, you must have a working knowledge of web development concepts like HTML and CSS. The documentation that comes with the platform can help walk you through the different tools and components you’ll be working with, for example Base CSS, Scaffolding, JS plugins, etc. If there’s any other information that you’re looking for, head over to Bootstrap documents

For Documents and help you can goto link http://getbootstrap.com

In addition of Bootstrap, there are more frame work in practice:

HTML5 Boilerplate, Skeleton, Foundation, Lessframework, 10+ more

~ Front End Development with Bootstrap Framework ~

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